Most standard business websites take 4–8 weeks from kickoff to launch. Here’s what actually happens in each phase, so that range makes sense instead of feeling arbitrary.
Week 1: Discovery and Content Planning
This phase defines the sitemap, gathers existing content and brand assets, and confirms the primary keyword strategy for each page before any design work starts.
Weeks 2–3: Design
Homepage design comes first for approval, since it sets the visual direction for every other template — once approved, the remaining page templates move faster.
Weeks 3–5: Development
Approved designs get built into working, responsive pages, with functionality like forms and any custom features implemented and tested as they're completed.
Week 5–6: Content Entry and Review
Final copy, images, and SEO metadata get entered into every page, followed by a full review pass across devices and browsers before anything goes live.
Week 6–8: Launch and Post-Launch Check
Launch includes DNS and hosting setup, redirects for any existing URLs, and a follow-up check within the first week to catch anything that only shows up under real traffic.
Frequently Asked Questions
What makes a website take longer than 8 weeks?
Custom functionality beyond standard pages — booking systems, e-commerce, membership areas — adds development time proportional to how non-standard the feature is.
Can we launch faster if content isn’t ready yet?
We can build with placeholder content and swap it in before launch, but final content review still needs its own time slot — rushing that step is the most common cause of post-launch fixes.