App Store review rejections are common enough that they shouldn’t be surprising, but most trace back to the same handful of avoidable issues. Here’s what we check before every submission.
Incomplete or Placeholder Content
Broken links, lorem ipsum text, or features that don't fully work are an automatic rejection — the app needs to be functionally complete, not just close.
Missing Required Metadata
Privacy policy links, accurate screenshots that match the actual app, and complete app descriptions are checked closely — mismatches between what's shown and what's delivered are a common flag.
Login-Gated Apps Without Demo Access
If reviewers can't get past a login screen, provide a demo account in the submission notes — apps that can't be evaluated get rejected by default.
Guideline Violations Around Data and Permissions
Requesting permissions (location, camera, contacts) the app doesn't clearly need, or unclear explanations for why it needs them, is one of the most common rejection reasons.
What to Do If You Get Rejected Anyway
Rejections include a specific reason — address it directly and resubmit rather than guessing at a broader fix, and don't hesitate to use Apple's resolution center to ask clarifying questions.
Frequently Asked Questions
How long does App Store review typically take?
Usually 24–48 hours for the initial review, though it can take longer during high-volume periods or if the app triggers additional scrutiny.
Is Google Play review as strict as Apple’s?
Generally faster and less strict upfront, though Google has been tightening review in recent years — the same preparation checklist applies to both.